Unilevel, or "linear" plan, is characterized by simplicity and is best suited for online affiliate programs when you want participants to be able to understand the marketing plan very simply and quickly.
Usually this plan is positioned as a transparent and fair distribution model, because the percentage distribution from sales is easy to explain and track.
The main principle of this marketing plan is simple: each generation in the personal invitation structure pays a percentage of the turnover of that generation.
The default calculation period in the plan is monthly. At the end of the period, the system recalculates volumes, ranks, and bonuses, applies bonuses to wallets, and opens a new period.
Recommended for startups and companies focused on a network of consumers and affiliate-led customer acquisition.
| You can change the parameters and numbers (highlighted in red) according to your business concept. |
There are 3 types of commissions and bonuses in this plan:
- Customer Commission. A percentage of purchases made by customer accounts.
- Unilevel Bonus. A percentage of the turnover of the affiliate structure by generations.
- Rank Bonus. A bonus amount for rank achievement or rank confirmation, depending on configuration.
Enrollment
Registration in the system is free and possible under any account.
Account Status
Each account has a status:
- Customer
- Affiliate
Customers do not receive bonuses directly, but their purchases are counted in the system and may generate commissions for the nearest eligible upline affiliate.
Only affiliates receive bonuses and commissions.
Depending on your business, you can use a condition for a user to get "Affiliate" status. This could be, for example, the purchase of a certain product ("Starter Kit"), subscription activation, or registration through a dedicated affiliate page. In terms of the compensation plan engine, this usually means that a new Account Type value may be provided in the respective source document, such as an Order. Account type can also be set manually by an admin. Account status keeps its value over periods and is not reset. |
Volumes
All bonuses and commissions are paid based on incoming sales (purchases). Each product or service in your business can give a certain volume, which is measured in points (CV).
| The points for each product may be different from their monetary value if you use a separate compensation volume system in your business. |
The incoming volumes are summed up in the network for subsequent calculation of ranks and bonuses:
- CV (Commissionable Volume) – total volume of personal purchases of the account for the current period
- ACV (Accumulated Commissionable Volume) – total CV over all time
- PS (Personal Sales) – total CV of purchases made by direct customers
- PV (Personal Volume) – the volume of personal purchases of the affiliate and all personally invited customers in the current period
- APV (Accumulated Personal Volume) – total PV over all time
- FV (Frontline Volume) – the volume of all frontline accounts in the current period
- AFV (Accumulated Frontline Volume) – total FV over all time
- NV (Network Volume) – the volume of the entire downline network for the period
- ANV (Accumulated Network Volume) – the total volume of the entire downline network over all time
- QV (Qualification Volume) – normalized network volume used for rank qualification
Ranks
This plan uses a system of career levels, or ranks.
A rank is attained when certain conditions are met. Ranks are calculated at the end of a period.
The system uses 3 indicators for working with ranks:
- Qualified Rank (QR)
- Achieved Rank (AR)
- Non-Dropping Rank (NDR)
The qualified rank is the rank attained in a particular period. The qualified rank of a new period may be lower than in the previous one if some conditions are not fulfilled.
The achieved rank is the highest rank ever reached by the affiliate and is stored in the system historically.
Non-Dropping Rank (NDR) is a reference rank manually set by an administrator. Qualified Rank cannot ever be lower than NDR.
To achieve a rank, an affiliate must fulfill a number of conditions:
- Perform a certain Personal Volume (PV) in the period
- Reach a certain Accumulated Network Volume (ANV)
- Reach a certain Qualification Volume (QV) in the current period
- Meet additional configured criteria such as Active Frontline or Frontline Volume (FV), if applicable.
Thus, a cumulative system may be used to achieve a rank, with periodic confirmation.
| Option: in your business you can decide to use only the cumulative criterion for reaching a rank, or vice versa, remove the cumulative criterion and use only the volumes of the current period. To do this, simply set the corresponding criteria for the rank to zero. |
Below is a table of the ranks, the conditions for achieving them and the size of the Rank Bonus for each of them:
| # | Rank | PV | ANV | QV | Rank Bonus |
| 0 | No rank | – | – | – | – |
| 1 | Active Partner | 10 | – | – | |
| 2 | Manager 1 | 10 | 500 | 500 | 10 |
| 3 | Manager 2 | 10 | 3000 | 1500 | 25 |
| 4 | Manager 3 | 10 | 10000 | 4500 | 35 |
| 5 | Manager 4 | 10 | 30000 | 12500 | 100 |
| 6 | Manager 5 | 10 | 50000 | 20000 | 200 |
| 7 | Senior Manager 1 | 30 | 100000 | 30000 | 300 |
| 8 | Senior Manager 2 | 30 | 250000 | 50000 | 500 |
| 9 | Senior Manager 3 | 30 | 500000 | 100000 | 1000 |
| 10 | Senior Manager 4 | 30 | 1000000 | 200000 | 2000 |
| 11 | Senior Manager 5 | 30 | 1500000 | 300000 | 3000 |
| 12 | Director 1 | 50 | 3000000 | 500000 | 5000 |
| 13 | Director 2 | 50 | 5000000 | 750000 | 7500 |
| 14 | Director 3 | 50 | 7500000 | 1000000 | 10000 |
| 15 | Director 4 | 50 | 10000000 | 1750000 | 17500 |
| 16 | Director 5 | 50 | 15000000 | 2500000 | 25000 |
| 17 | Executive Director 1 | 50 | 30000000 | 5000000 | 50000 |
| 18 | Executive Director 2 | 50 | 50000000 | 7500000 | 75000 |
| 19 | Executive Director 3 | 50 | 75000000 | 10000000 | 100000 |
| 20 | Executive Director 4 | 50 | 100000000 | 15000000 | 150000 |
| 21 | Executive Director 5 | 50 | 150000000 | 25000000 | 250000 |
| 22 | Vice President | 50 | 250000000 | 30000000 | 300000 |
Non-Dropping Rank (NDR) is used as a reference on Rank calculation so that Qualified Rank cannot ever be less than NDR. NDR is set up manually by an admin.
Qualification Volume
Note, it is not just Network Volume (NV), but Qualification Volume (QV) that is used to achieve the rank.
Network Volume vs. Qualification Volume
While Network Volume represents the total sales volume generated by an affiliate's entire downline, Qualification Volume has a specific rule. To calculate Qualification Volume, the contribution from each individual branch within the downline is capped at a certain percentage of the total Network Volume.
MAX_BRANCH_PERCENTAGE (Cap)
This capping percentage, defined by the parameter MAX_BRANCH_PERCENTAGE (typically 70%), limits how much volume from a single branch can contribute to an affiliate's rank qualification. If a branch generates more than 70% of the total network volume, the excess is not counted toward rank advancement.
Customizing the Cap
The MAX_BRANCH_PERCENTAGE is adjustable. Setting it to 100% effectively removes the cap, making Qualification Volume equal to Network Volume.
Purpose of Qualification Volume and Capping
The qualification volume and capping mechanism serve to:
- Encourage affiliates to build a well-rounded network with multiple active branches.
- Discourage overreliance on the efforts of a single recruit or branch.
- Ensure Qualification Volume and ranks are calculated correctly during period closing, when the final branch structure is known.
Types of Bonuses
The Unilevel plan calculates three types of commissions and bonuses:
| Bonus | Period | Source volume |
| Customer Commission | Realtime | CV of customers' purchases |
| Unilevel Bonus | Period | PV of affiliate downline by generation |
| Rank Bonus | Period | Rank qualification result |
To receive all types of bonuses, the account must be in "Affiliate" status.
Customer Commission
This commission is counted in real time: when any customer makes a purchase, the commission is paid to the nearest eligible upline affiliate.
The commission is calculated as a percentage of the points received for the purchase. The amount of the percentage depends on the configuration:
| Account Type | Customer Commission |
| 0 - Customer | 0% |
| 1 - Affiliate | 20% |
| Dynamic compression may be applied in this plan. In that case, customer volume and customer-related commission are assigned to the first upline affiliate in the genealogy. |
Unilevel Bonus
The Unilevel Bonus is paid by genealogy, that is, by the personal invitation tree, as a fixed percentage from each generation of depth from the volumes of those below.
The bonus is counted at the close of the period.
The percentage depends on the generation and may be different for each generation of depth.
The depth of payout depends on the rank counted at the moment of closing.
Dynamic compression may be applied to this bonus. If enabled, customer accounts and inactive affiliates are excluded from the depth level calculation, ensuring commissions from their volumes compress up and are paid to the next active affiliate.
The percentages below are sample configurable values. Editable parameters are highlighted in red.
| Active Partner | Manager 1 | Manager 2 | Manager 3 | Manager 4 | Manager 5 (and higher) |
| 10% | 10% | 10% | 10% | 10% | 10% |
| 7% | 7% | 7% | 7% | 7% | 7% |
| 5% | 5% | 5% | 5% | 5% | |
| 2% | 2% | 2% | 2% | ||
| 2% | 2% | 2% | |||
| 2% | 2% | ||||
| 2% | |||||
| 0% | |||||
| 0% | |||||
| 0% |
Rank Bonus
- Achieved Rank Mode (One-Time): Paid when an affiliate reaches a new historical high rank. If the rank increases by several steps at once, the one-time bonuses for all skipped intermediate ranks may also be paid out.
- Qualified Rank Mode (Recurring): Paid for confirming a specific Qualified Rank in the current period. The bonus amount is awarded strictly for the rank qualified for in that period.